Americans are expressing their interest with the money they are spending. They are voicing their opinion of how corporations are working with our food. One major example of how we are requesting change can be seen where the sale of non-GMO Project Verified foods has doubled since 2013.
GMO-free food sales were $3 billion in 2013 increased to $8.5 billion in 2014. In addition, organic food sales are projected to grow by 14% in 2018. This estimate is on the lower end according to The United States Organic Food Market Forecast & Opportunities.
In 2012, sales in the organic foods category topped $81.3 billion. There are new methods of self-sustainability and organic farming that include hydroponics and roof-top arming in urban areas that are being built all over the country. It is possible that we could see these numbers double or triple.
It comes to no surprise that the term GMO has passed organic as the buzzword in 2014 when it comes to food sales. A study published by Progressive Grocer showed that consumers prefer Non-GMO even more than organic. This should give Monsanto, Dow, and other huge food corporations a run for their money. 80% of consumers sought out non-GMO products in the survey. The non-GMO issue has emerged as a consumer hot button.
Even city-dwellers are looking at new ways of making a more gratifying living. One couple, highlighted in the latest issue of Edible magazine, dropped their high powered marketing jobs in the city and moved to a small plot of land in central Texas to start their own organic, hydroponic tomato farm.
In the first year of business, they already have enough restaurants clamoring for their product – grown without pesticides or GMO – to rake in cash for over 80 tons of juicy, red tomatoes that are reminiscent of the kind great grandmothers used to grow in their gardens. They don’t supplement with any lighting in their 6000 foot green house, use only sunlight, and 1/5 of the water it would take to grow the same amount of tomatoes on a conventional farm. They can also grow all year long.
It is actions like these, along with those of consumers, who have boycotted Kellogg’s, Gerber, Pepsi, Frito-Lay, Coca-Cola, and other GM pushing companies, that are making a difference.
To learn more about how your food gets a ‘non-GMO’ label, you can read up here, but in the meantime, keep voting with your dollar. It makes a difference.